NatGeo Micro To Macro

How to make a NatGeo logo transformation from small to large, without changing the scale and in a continued sequence shot? This is what we did for this new NatGeo ID campaign, which mixes live action with post-production. The brief asked that the brand be perceived as something giant, grand, spectacular.

The logo rises from a forest, bolts out of dust over birds and into clouds, flies through a skyscraper, and shoots skyward from among the bugs and leaves to become airborne.