NICK REFRESH

 

Channel refresh for Nickelodeon.

Built around the concept of “Kids First,” we developed the rebrand showcasing a diverse array of school-age children interacting with the world and characters of Nickelodeon in a playful and surreal mix of live-action and graphics. The project consisted of more than 250 deliverables, including bumpers, IDs, promo toolkits and graphic developments for social media and off-air use for the US channel, with updated elements for the international channels to follow.

COLOR PALETTE

The main set consists of Nick orange and 5 new colors to be featured prominently. Two additional colors are included to be used as highlights.

SPECIAL BUMPERS

Real kid´s daily play is messy, weird and anything but normal, and Nick should be too. Imaginative reinterpretations of the characters become a playground for real kids to tweak, pinch and rearrange. With this idea we developed a series of playful and fun bumpers.

CUSTOM BUMPERS

For these elements the challenge lies in creating a playground that is not only visually compelling but also editable and customizable for any of Nick´s shows.

LOGO STINGS

We´ve built unexpected moments, randomness, non-sequitur, and fresh photography into multiple logo stings.

BACKSTAGE

Check out the backstage of the shooting production in LA, with the Nick team and Nucontext.