Channel Rebrand for TF1.
We developed the rebrand of the traditional french channel TMC. For the cooler and smarter new direction we created the “Twist”, an unexpected accent that reflects an attitude for the whole channel: The classic elegance and stylish luxury with a bit of disruption; i.e. a sans-serif font with a caligraphic brush stroke; or a suited guy with sneakers.
Get twisted by the Dix! (french for the number ten)