Movie Central is the ultimate uncut, commercial free entertainment channel for the Canadian market. This brand refresh brings to life the new positioning of the network under the slogan, "This is Premium TV". Together with the Corus team, we developed a visual approach that portrayed the Movie Central logo as high octane machine fueled by the best in entertainment. Slick machined parts come to life as blockbuster movies charge through the device illuminating the machine that is Movie Central. The launch promo set the tone for the rest of the package for the ID's and promo toolkit.