BET Awards 2024
Live Event Brand Package
This is hip-hop’s biggest event of the year, celebrating culture and music in a spectacular night of awards and performances. Creating the entire brand package for both promotion and the live event, our designs reflect the energy and grandeur of the night. With stars like Tyla, Will Smith and Usher performing, our branding package needed to honor the artists past and present and pay homage to the impact hip-hop culture has had over the years.
Color
Culture's Biggest Night is never a dull nor drab affair, and neither was our color palette for the event branding. Vibrant and warm, the colors were designed to bring the graphics to life not just through animation, but through the bright and multi-tone palette.
Typography
Inspiration for the type came from the ever-expanding cultural expression of hip-hop and made use of bold font design to remind us of the power of words. The bold, condensed font honor’s the roots of the cultural movement.
Animation
Our animation brings together all the parts that make this such a great event. Stars, artists, musicians and game changers celebrating hip-hop through music. Dynamic movements keep the energy of the package alive and work to pull together the artists, music, color and type in grand celebration.
