A brand package for Disney Channel Back-to-School season. Bringing all the channel’s great assets to front and centre within fun energetic design elements. A full 360 set of assets for brand building across every touchpoint.

Design Idea

Inspired by the board games of old we developed a package that reflected both education and adventure, adding a modern feel for a digital universe. Uniquely designed icons provided a wealth of cool graphic elements that invigorated the branding. Fresh colours and layouts brought heaps of energy to the design look.