This Hallmark cable and satellite channel offers original movies and series for those who love a good mystery. Our goal was to design an identity born of all this suspense and drama, but firmly tied to the well- established and much-loved mother brand.

Love and Mystery

Content windows combined with layers of varying focus across the brand elements unite themes of love and mystery in this design package. A soft and subtle color palette paints the channel in the esteemed Hallmark themes of love and drama.