Newell's El Glorioso Brand Identity.

Newell's El Glorioso

Football Club Brand Identity

Newell’s Old Boys FC has had influence on many great Argentinian football players, including Maradona, Messi and Gerardo Martino. The club is steeped in legend and legacy.

 

Our brand identity design for this iconic football club tapped into all this history and proud emotion to afford it the recognition it is so deserving of.

Identity

 

Taking visual cues from the stands within the El Coloso del Parque stadium in Rosario, we designed a striking, modern look for this legendary sport brand, that fans can instantly recognize and resonate with.

Newell's El Glorioso Brand Identity. Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity. Newell's El Glorioso Brand Identity.

Newell’s Design Idea

 

The loyalty that comes with football fans is unlike anything else. They’re always all in, come rain or shine. Recognising this passion and paying homage to their commitment formed the basis of our designs.

Newell's El Glorioso Brand Identity. Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity.

Everywhere

 

Logo, icons, badges, fonts and colours all come together on screens, in stadium, print and merchandise under the banner of The Glorious Newell’s Old Boys football club.

Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity.
Newell's El Glorioso Brand Identity.
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