How do you grab social network users' attention while celebrating action movies? Create a fictitious awards show, add sparks – and much more will ignite. And that's exactly what we did. Loudly. Aimed at launching the channel's new digital platform, Space Go, the run included a tribute to all things that make action movies compelling. Not the stars - but the explosions, blood-curdling screams, and gnarly weapons.
Agency:
Injaus Ads. / Turner International
Creative Director:
Jose Leyton
