TMC & TFX
Updated Brand Assets
Designing new ideas to keep the French channels TMC and TFX fresh and current, we created additional brand elements to supplement the original identities.
Updated Brand Assets
Designing new ideas to keep the French channels TMC and TFX fresh and current, we created additional brand elements to supplement the original identities.
Ad jingles are possibly the most used elements on the channel, so we created 25 new ones for TMC. The idea for these new ad jingles comes from the original twist idea, which reveals another side or different perspective.
Making use of a dramatic crash zoom the 'twist' is revealed in a surprising and unexpected way in each different scenario.
These new publicity bumpers for TFX stayed true to our original design idea of placing the logo front and center to build impact and brand recall. Making use of the bold logo shape we explore the different styles within seasonal themes and genres, like Christmas and Sport.
