TVN
Channel Branding Design
TVN is Poland’s leading entertainment channel bringing the country together around shared viewing and values whilst discovering common ground and shared emotions. In this way, TVN plays an important role in uniting audiences through changing social seasons and viewing landscapes. Highlighting this key position and reflecting it visually in the rebrand was our key objective in designing this new identity.
United by the Updated Logo
We drew inspiration from TVN’s iconic circular logo and transformed it into a visual device that “unites” the entire system.
United by Motion
As an extension of the circular logo, we developed an entire circle-based motion system that "unites" and interacts with the content in various ways.
United Colors
We also expanded the color palette to showcase a new, welcoming, and diverse brand expression.
United Visual System
The result was a cohesive visual system that is welcoming and approachable, vibrant and fun, and respectful of TVN history.
United in Vibrance and Fun
The channel idents reinforce the unity TVN inspires through themed animated sequences representing key values and programme topics; dance, journey, connection and unity are messages reflected in the movement of these designs.
